USA SCIENCE &

ENGINEERING FESTIVAL

Instructional Video

Client USASEF
Role Art Direction, Animation, Editing
Tools
After Effects, Illustrator

USASEF was looking for an entertaining and informative way to teach their attendees how they can easily attend their show in Washington DC.

We chose a throw back to the wholesome, worry free, commercial aesthetic of the 1950s. An animated cartoon with an optimistic, high energy voice over.

An outline was written and characters were sketched out. Once approved, the sketches would turned into vector artwork to layout the storyboard.

Storyboards helped to mold and visualize the long step-by-step instructions in an informative narrative.

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